BRAND DESIGN
Honeyland Festival
My contributions: Member of design team that produced all omnichannel assets and evolved brand guidelines
Honeyland is a festival in Sugar Land, TX, that celebrates Black music, food, and culture, hosted by chef Marcus Samuelsson. I executed two dozen print, social, and web creative tasks for the inaugural edition of the festival. Working with designer Abby McElmurray, I evolved the Honeyland style beyond the brand guidelines she created. Additionally, I produced templates that enabled marketing teammates to independently create social assets in Canva that met our high standards and were more sophisticated than would have been possible on that platform alone.
Animation by Abby McElmurray
