BRAND DESIGN
Guy Fieri's Flavortown Fest
My contributions: Member of design team that produced all omnichannel assets and evolved brand guidelines
Guy Fieri’s Flavortown Fest was a food and music festival slated to take place in Columbus, Ohio during the summer of 2024. I executed nearly three dozen creative tasks for this property, all of which required imagination and close communication with my teammates and marketing partners. I reported to design leads Zach Seger and later Abby McElmurray for this project, except for when I served as the lead designer for a critical weekend in the lead up to a big announcement. I also provided design direction to marketing partners and our web developer for the remainder of the Flavortown campaign following that announcement.
Instagram carousel communicating what to expect at Flavortown Fest
Social media graphic featuring the skyline of Columbus, Ohio, the host city of Flavortown Fest
My idea for a social media series highlighting Guy Fieri’s favorite spots in Ohio in the lead up to Flavortown
Flame footer that appears at the bottom of the flavortownfest.com website
This event was cancelled in early 2024 before it had the chance to take place, but I’m extremely proud of the hard work that my team and I put into it.